Style: Go for casual dressy/dressy
-Bring your own individual/unique taste to your pictures! It's best for parents to be neutral and kids to be a little more vibrant. Avoid the typical blue jeans and white t-shirt look. A good idea is to have boys wear nice pants/jeans and girls wear dresses.
-AVOID BUSY PATTERNS! A pattern can really date a picture. Keep it simple and avoid big trendy logos. Boys look great in a shirt with a collar, even if it's a golf shirt.
-Wear something that you have tried and tested. It has to be comfortable, it has to fit, and it has to boost your confidence. It shows in the pictures!
-Makeup. Put on some mascara, blush and lip tint as a minimum. Foundation and eye liner are a bonus! Lip stains are the way to go to give you a natural reddish pout that will last through the shoot. For guys: Brush your eyebrows and if you have dark circles under your eyes, dab some concealer under them. Be careful shaving to avoid nicks and wear a little lip balm for smooth lips.
-Hair. Natural is best! Avoid hats, unless it's something you wear every day and you really want to. Style your hair the day before. It looks more natural and less done. Spray fly-aways.
-Shoes. Nice shoes, NO FLIP FLOPS. Heels for mom look fantastic, but bring an extra pair of flats in case there are areas where you would sink! Also, avoid very worn looking shoes like tennis shoes or ones that are worn every single day.